US FTC proposes new rules to protect children’s privacy on internet

The US FTC proposed amendments to COPPA, suggesting extensive changes to protect children's privacy online. The amendments aim to limit how digital services use and monetize children's data, prevent shifting of responsibilities to parents, and restrict the use of personal data for constant notifications and targeted advertising. They also propose limiting the retention of collected information and the collection of student data. The amendments require firms to safeguard kids' data, placing affirmative obligations on service providers and prohibiting outsourcing of responsibilities to parents.

US FTC proposes new rules to protect children’s privacy on internet
The US FTC proposed amendments to COPPA, suggesting extensive changes to protect children's privacy online. The amendments aim to limit how digital services use and monetize children's data, prevent shifting of responsibilities to parents, and restrict the use of personal data for constant notifications and targeted advertising. They also propose limiting the retention of collected information and the collection of student data. The amendments require firms to safeguard kids' data, placing affirmative obligations on service providers and prohibiting outsourcing of responsibilities to parents.