TikTok testing AI tool to identify products in videos and recommend similar items to users

TikTok is testing an AI tool for its e-commerce marketplace, TikTok Shop, which scans videos, identifies items, and recommends similar products to users. The tool is currently in its early stages and being experimented with by a small subset of users in the US and UK. It uses machine-object detection to identify products and suggests similar categories.

TikTok testing AI tool to identify products in videos and recommend similar items to users
TikTok is testing an AI tool for its e-commerce marketplace, TikTok Shop, which scans videos, identifies items, and recommends similar products to users. The tool is currently in its early stages and being experimented with by a small subset of users in the US and UK. It uses machine-object detection to identify products and suggests similar categories.