​Global smartwatch sales may grow 17% in 2024: Report

Canalys predicts a 17% growth in the global smartwatch market. Basic watches were popular in 2023, but the trend is shifting towards smartwatches in 2023. This shift is driven by the demand for enhanced functionality, especially among users who started using smartwatches during the pandemic. Basic band shipments may decline to 12% by 2027, leading major players like Xiaomi and Fitbit to focus on higher-margin smartwatches.

​Global smartwatch sales may grow 17% in 2024: Report
Canalys predicts a 17% growth in the global smartwatch market. Basic watches were popular in 2023, but the trend is shifting towards smartwatches in 2023. This shift is driven by the demand for enhanced functionality, especially among users who started using smartwatches during the pandemic. Basic band shipments may decline to 12% by 2027, leading major players like Xiaomi and Fitbit to focus on higher-margin smartwatches.