From Retail Experiment To Market Leader: Noel Tata On Trent's Evolution

At the HT Leadership Summit, Noel Tata recounted how Trent entered India's largely untested retail market in 1999 and chose the tougher route of building private-label brands. The Tata Group veteran said rising aspirations and soaring consumption across urban and smaller towns have transformed India's retail landscape, driving the rapid growth of Westside and other Tata consumer businesses.  

At the HT Leadership Summit, Noel Tata recounted how Trent entered India's largely untested retail market in 1999 and chose the tougher route of building private-label brands. The Tata Group veteran said rising aspirations and soaring consumption across urban and smaller towns have transformed India's retail landscape, driving the rapid growth of Westside and other Tata consumer businesses.