World Cup: Global giants spend Rs 3 lakh a second on advertising
World Cup: Global giants spend Rs 3 lakh a second on advertising
Global companies are eagerly spending millions of dollars to advertise during the Cricket World Cup in India, as the event provides a unique opportunity to reach the cricket-loving nation of 1.4 billion people. The tournament guarantees sponsors over a billion viewers worldwide, but it is the consumers in India that are the main target. Brands are estimated to spend about $240 million on advertising during the tournament, with demand for advertising slots being very strong.
Global companies are eagerly spending millions of dollars to advertise during the Cricket World Cup in India, as the event provides a unique opportunity to reach the cricket-loving nation of 1.4 billion people. The tournament guarantees sponsors over a billion viewers worldwide, but it is the consumers in India that are the main target. Brands are estimated to spend about $240 million on advertising during the tournament, with demand for advertising slots being very strong.
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Global companies are eagerly spending millions of dollars to advertise during the Cricket World Cup in India, as the event provides a unique opportunity to reach the cricket-loving nation of 1.4 billion people. The tournament guarantees sponsors over a billion viewers worldwide, but it is the consumers in India that are the main target. Brands are estimated to spend about $240 million on advertising during the tournament, with demand for advertising slots being very strong. 
