What’s behind Nothing CEO Carl Pei’s ‘Bhai mode’ in India
What’s behind Nothing CEO Carl Pei’s ‘Bhai mode’ in India
Carl Pei, CEO of Nothing, hilariously responded to an Indian user questioning the brand's signing of a brand ambassador. Pei changed his name to 'Carl Bhai' on social media. The trend has caught on with Nothing India handle, Nothing co-founder Akis Evangelidis, Nothing official handle, Flipkart, and Phone (2a) joining in.
Carl Pei, CEO of Nothing, hilariously responded to an Indian user questioning the brand's signing of a brand ambassador. Pei changed his name to 'Carl Bhai' on social media. The trend has caught on with Nothing India handle, Nothing co-founder Akis Evangelidis, Nothing official handle, Flipkart, and Phone (2a) joining in.
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Carl Pei, CEO of Nothing, hilariously responded to an Indian user questioning the brand's signing of a brand ambassador. Pei changed his name to 'Carl Bhai' on social media. The trend has caught on with Nothing India handle, Nothing co-founder Akis Evangelidis, Nothing official handle, Flipkart, and Phone (2a) joining in. 
