Thousands of companies helping Meta for Facebook ads targeting, here's how
Thousands of companies helping Meta for Facebook ads targeting, here's how
A new study by Consumer Reports reveals that Facebook receives data from thousands of companies to target ads. On average, each of the 709 volunteers had data from 2,230 different companies. One volunteer's data contained information from nearly 48,000 companies. In total, 186,892 companies provided data on all participants. The study shows that Meta uses this data for microtargeting campaigns based on specific user data. This raises concerns about user privacy and the need for transparency, control, and stricter regulations to protect personal data.
A new study by Consumer Reports reveals that Facebook receives data from thousands of companies to target ads. On average, each of the 709 volunteers had data from 2,230 different companies. One volunteer's data contained information from nearly 48,000 companies. In total, 186,892 companies provided data on all participants. The study shows that Meta uses this data for microtargeting campaigns based on specific user data. This raises concerns about user privacy and the need for transparency, control, and stricter regulations to protect personal data.
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A new study by Consumer Reports reveals that Facebook receives data from thousands of companies to target ads. On average, each of the 709 volunteers had data from 2,230 different companies. One volunteer's data contained information from nearly 48,000 companies. In total, 186,892 companies provided data on all participants. The study shows that Meta uses this data for microtargeting campaigns based on specific user data. This raises concerns about user privacy and the need for transparency, control, and stricter regulations to protect personal data. 
