The booming business of tiny: Ambi Parameswaran, on how small packs got everywhere

Sachets are not new to India. But luxury cosmetics, cornflakes, snacks, sanitary pads are all now available as singles or tiny packs. What’s driving the shrink?

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Mar 8, 2024 - 21:09
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The booming business of tiny: Ambi Parameswaran, on how small packs got everywhere
Sachets are not new to India. But luxury cosmetics, cornflakes, snacks, sanitary pads are all now available as singles or tiny packs. What’s driving the shrink?
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