Snap shuts down AR Enterprise Service, 170 employees to lose job
Snap shuts down AR Enterprise Service, 170 employees to lose job
Snap has decided to shut down its augmented reality (AR) division, AR Enterprise Service (ARES), due to the emergence of AI tools impacting its competitive advantage. The company will stop investing in ARES, resulting in the loss of 170 jobs. Snap CEO Evan Spiegel explained the need to focus on web tools rather than mobile technology. Despite this, Snap still has 250 million daily users engaging with its AR experiences.
Snap has decided to shut down its augmented reality (AR) division, AR Enterprise Service (ARES), due to the emergence of AI tools impacting its competitive advantage. The company will stop investing in ARES, resulting in the loss of 170 jobs. Snap CEO Evan Spiegel explained the need to focus on web tools rather than mobile technology. Despite this, Snap still has 250 million daily users engaging with its AR experiences.
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Snap has decided to shut down its augmented reality (AR) division, AR Enterprise Service (ARES), due to the emergence of AI tools impacting its competitive advantage. The company will stop investing in ARES, resulting in the loss of 170 jobs. Snap CEO Evan Spiegel explained the need to focus on web tools rather than mobile technology. Despite this, Snap still has 250 million daily users engaging with its AR experiences. 
