Snap APAC AR Day: How India is contributing to Snapchat’s global growth

Snap, the parent company of Snapchat, held its first APAC AR Day in India, highlighting the opportunities presented by the app's augmented reality (AR) technology. The event showcased the growing Indian AR creator community and featured a surprise appearance by Snap CEO Evan Spiegel. Spiegel praised India's creative talent pool and expressed excitement about building the future with local talent. Snap also emphasised its commitment to empowering creators and announced the launch of special Diwali-themed AR Lenses.

Snap APAC AR Day: How India is contributing to Snapchat’s global growth
Snap, the parent company of Snapchat, held its first APAC AR Day in India, highlighting the opportunities presented by the app's augmented reality (AR) technology. The event showcased the growing Indian AR creator community and featured a surprise appearance by Snap CEO Evan Spiegel. Spiegel praised India's creative talent pool and expressed excitement about building the future with local talent. Snap also emphasised its commitment to empowering creators and announced the launch of special Diwali-themed AR Lenses.