Mastercard to launch new generative AI shopping tool: What it means for users
Mastercard to launch new generative AI shopping tool: What it means for users
Mastercard is launching a generative AI shopping tool called Shopping Muse, which provides personalised product recommendations. The tool, powered by Dynamic Yield, can process prompts from users in colloquial language and understand modern trends and phrases. It uses data from the retailer's product catalogue and the shopper's on-site behaviour to offer tailored recommendations.
Mastercard is launching a generative AI shopping tool called Shopping Muse, which provides personalised product recommendations. The tool, powered by Dynamic Yield, can process prompts from users in colloquial language and understand modern trends and phrases. It uses data from the retailer's product catalogue and the shopper's on-site behaviour to offer tailored recommendations.
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Mastercard is launching a generative AI shopping tool called Shopping Muse, which provides personalised product recommendations. The tool, powered by Dynamic Yield, can process prompts from users in colloquial language and understand modern trends and phrases. It uses data from the retailer's product catalogue and the shopper's on-site behaviour to offer tailored recommendations. 
