Instagram tests new 'Flipside' feature: All you need to know about it

Instagram is testing a feature called Flipside that turns users' private accounts or 'finstas' into a new product feature. Adam Mosseri, the head of Instagram, confirmed the testing of Flipside and stated that it doesn't guarantee a public launch. The feature aims to provide a more private space for users while reaching a smaller audience. Instagram may leverage its age-verification tools to connect the main account with the new private account. The company is testing the feature to see how users respond and will iterate based on the feedback.

Instagram tests new 'Flipside' feature: All you need to know about it
Instagram is testing a feature called Flipside that turns users' private accounts or 'finstas' into a new product feature. Adam Mosseri, the head of Instagram, confirmed the testing of Flipside and stated that it doesn't guarantee a public launch. The feature aims to provide a more private space for users while reaching a smaller audience. Instagram may leverage its age-verification tools to connect the main account with the new private account. The company is testing the feature to see how users respond and will iterate based on the feedback.