How what sells most on Amazon, Flipkart and other online shopping websites may be changing
How what sells most on Amazon, Flipkart and other online shopping websites may be changing
This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Smartphone and television sales online have declined, while the contribution of in-store purchases has increased. The return of the in-store experience is attributed to premiumization and narrowing price gaps between online and offline channels. On the other hand, e-commerce continues to thrive for fast-moving consumer goods (FMCG) due to quick commerce platforms. FMCG companies are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of total sales. While the trend favors quick commerce for essentials, discretionary purchases like apparel and electronics are correcting after a surge in online sales during the pandemic.
This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Smartphone and television sales online have declined, while the contribution of in-store purchases has increased. The return of the in-store experience is attributed to premiumization and narrowing price gaps between online and offline channels. On the other hand, e-commerce continues to thrive for fast-moving consumer goods (FMCG) due to quick commerce platforms. FMCG companies are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of total sales. While the trend favors quick commerce for essentials, discretionary purchases like apparel and electronics are correcting after a surge in online sales during the pandemic.
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This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Smartphone and television sales online have declined, while the contribution of in-store purchases has increased. The return of the in-store experience is attributed to premiumization and narrowing price gaps between online and offline channels. On the other hand, e-commerce continues to thrive for fast-moving consumer goods (FMCG) due to quick commerce platforms. FMCG companies are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of total sales. While the trend favors quick commerce for essentials, discretionary purchases like apparel and electronics are correcting after a surge in online sales during the pandemic. 
