How Myntra is using ChatGPT to answer customers fashion dilemmas

Myntra, the online fashion retailer, partners with Microsoft to bring generative AI to its shopping app. The chatbot called MyFashionGPT, powered by Microsoft's Azure OpenAI service, allows users to search products using natural language. It frees users from the constraints of traditional searches and offers relevant items from various categories. MyFashionGPT integrates seamlessly with Azure infrastructure and provides a secure way of using generative AI. Users who shop using the AI shopping assistant are three times more likely to make a purchase.

How Myntra is using ChatGPT to answer customers fashion dilemmas
Myntra, the online fashion retailer, partners with Microsoft to bring generative AI to its shopping app. The chatbot called MyFashionGPT, powered by Microsoft's Azure OpenAI service, allows users to search products using natural language. It frees users from the constraints of traditional searches and offers relevant items from various categories. MyFashionGPT integrates seamlessly with Azure infrastructure and provides a secure way of using generative AI. Users who shop using the AI shopping assistant are three times more likely to make a purchase.