How Apple and Meta could bring good news for the VR headset market in 2024
How Apple and Meta could bring good news for the VR headset market in 2024
VR headset makers Meta and Sony struggle as worldwide shipments of AR/VR headsets are expected to decline 8.3% YoY to 8.1 million units in 2023, according to IDC. However, IDC predicts a 46.4% growth in the market with the availability of Meta's Quest 3 and Apple's Vision Pro. Meta holds the market leader position with a 55.2% share and has already shipped over 10x the expected volume of Apple. The high price of the Vision Pro makes it more suitable for businesses, while the more accessible Quest 3 targets affluent consumers. Lower cost tethered headsets from Xreal and Rokid are expected to drive growth in AR headsets, with shipments forecasted to reach 845,000 in 2024, up 85.6% from 2023.
VR headset makers Meta and Sony struggle as worldwide shipments of AR/VR headsets are expected to decline 8.3% YoY to 8.1 million units in 2023, according to IDC. However, IDC predicts a 46.4% growth in the market with the availability of Meta's Quest 3 and Apple's Vision Pro. Meta holds the market leader position with a 55.2% share and has already shipped over 10x the expected volume of Apple. The high price of the Vision Pro makes it more suitable for businesses, while the more accessible Quest 3 targets affluent consumers. Lower cost tethered headsets from Xreal and Rokid are expected to drive growth in AR headsets, with shipments forecasted to reach 845,000 in 2024, up 85.6% from 2023.
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VR headset makers Meta and Sony struggle as worldwide shipments of AR/VR headsets are expected to decline 8.3% YoY to 8.1 million units in 2023, according to IDC. However, IDC predicts a 46.4% growth in the market with the availability of Meta's Quest 3 and Apple's Vision Pro. Meta holds the market leader position with a 55.2% share and has already shipped over 10x the expected volume of Apple. The high price of the Vision Pro makes it more suitable for businesses, while the more accessible Quest 3 targets affluent consumers. Lower cost tethered headsets from Xreal and Rokid are expected to drive growth in AR headsets, with shipments forecasted to reach 845,000 in 2024, up 85.6% from 2023. 
