Google, Samsung working on ‘Dolby ATMOS’ alternative: All the details
Google, Samsung working on ‘Dolby ATMOS’ alternative: All the details
Samsung and Google are developing a Dolby ATMOS rival, a 3D audio technology that aims to improve home systems' handling of audio. The technology, called IAMF, focuses on virtual sound processing for both horizontal and vertical planes. It also incorporates AI for real-time analysis and tuning of media to enhance sound output. IAMF offers customizability options, a feature that Dolby ATMOS currently lacks. Samsung aims to share audio data with home audio systems to match the hardware's sound signature and provide a more detailed and immersive audio experience.
Samsung and Google are developing a Dolby ATMOS rival, a 3D audio technology that aims to improve home systems' handling of audio. The technology, called IAMF, focuses on virtual sound processing for both horizontal and vertical planes. It also incorporates AI for real-time analysis and tuning of media to enhance sound output. IAMF offers customizability options, a feature that Dolby ATMOS currently lacks. Samsung aims to share audio data with home audio systems to match the hardware's sound signature and provide a more detailed and immersive audio experience.
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Samsung and Google are developing a Dolby ATMOS rival, a 3D audio technology that aims to improve home systems' handling of audio. The technology, called IAMF, focuses on virtual sound processing for both horizontal and vertical planes. It also incorporates AI for real-time analysis and tuning of media to enhance sound output. IAMF offers customizability options, a feature that Dolby ATMOS currently lacks. Samsung aims to share audio data with home audio systems to match the hardware's sound signature and provide a more detailed and immersive audio experience. 
