Explained: What is PhonePe's new app store and why Google may have a reason to 'worry'
Explained: What is PhonePe's new app store and why Google may have a reason to 'worry'
PhonePe, a digital payment platform in India, has launched its own app store called the Indus Appstore Developer Platform to challenge Google's Play Store monopoly. The app store will offer a localised experience in 12 languages and give developers an alternative to Google's platform fees and commission charges. The Indus Appstore will not charge developers any platform fee or commission for in-app payments, and app listings will be free for the first year. PhonePe's move provides app developers with a credible alternative and offers better app discovery and consumer engagement.
PhonePe, a digital payment platform in India, has launched its own app store called the Indus Appstore Developer Platform to challenge Google's Play Store monopoly. The app store will offer a localised experience in 12 languages and give developers an alternative to Google's platform fees and commission charges. The Indus Appstore will not charge developers any platform fee or commission for in-app payments, and app listings will be free for the first year. PhonePe's move provides app developers with a credible alternative and offers better app discovery and consumer engagement.
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PhonePe, a digital payment platform in India, has launched its own app store called the Indus Appstore Developer Platform to challenge Google's Play Store monopoly. The app store will offer a localised experience in 12 languages and give developers an alternative to Google's platform fees and commission charges. The Indus Appstore will not charge developers any platform fee or commission for in-app payments, and app listings will be free for the first year. PhonePe's move provides app developers with a credible alternative and offers better app discovery and consumer engagement. 
