Does the Colour Of The Year actually matter in multi-hued India?

Do you follow or throw shade at the Colour Of The Year? Design experts weigh in on whether the global craze for new palettes matters in India

Does the Colour Of The Year actually matter in multi-hued India?
Do you follow or throw shade at the Colour Of The Year? Design experts weigh in on whether the global craze for new palettes matters in India