AR and social media influence beauty and fashion purchases in India: Report
AR and social media influence beauty and fashion purchases in India: Report
Meta has released findings from two studies on consumer behavior in India's beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery. The beauty report reveals a shift towards online purchases, with 80% of shoppers discovering beauty brands on Meta platforms and 47% through Instagram Reels. The fashion study found that 97% of consumers discover fashion brands on Meta platforms, with 52% crediting Instagram Reels. Augmented reality and content made by Indian influencers also influence purchasing decisions.
Meta has released findings from two studies on consumer behavior in India's beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery. The beauty report reveals a shift towards online purchases, with 80% of shoppers discovering beauty brands on Meta platforms and 47% through Instagram Reels. The fashion study found that 97% of consumers discover fashion brands on Meta platforms, with 52% crediting Instagram Reels. Augmented reality and content made by Indian influencers also influence purchasing decisions.
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Meta has released findings from two studies on consumer behavior in India's beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery. The beauty report reveals a shift towards online purchases, with 80% of shoppers discovering beauty brands on Meta platforms and 47% through Instagram Reels. The fashion study found that 97% of consumers discover fashion brands on Meta platforms, with 52% crediting Instagram Reels. Augmented reality and content made by Indian influencers also influence purchasing decisions. 
