Apple leads global smart personal audio category as shipments fall
Apple leads global smart personal audio category as shipments fall
Despite growth in emerging markets, smart personal audio shipments faced a 3% YoY dip in Q3 2023, reaching 110 million units. Apple still leads the market despite a nominal decline in share. Strategic decisions and the shift towards TWS contributed to the decline, according to Canalys. TWS earphones dominate the market with a 73% share, while wireless headphones surpassed wireless earphones for the first time. Apple retains the top spot with a 21% share, followed by Samsung and boAt. Huawei saw impressive growth in China by leveraging its smartphone presence.
Despite growth in emerging markets, smart personal audio shipments faced a 3% YoY dip in Q3 2023, reaching 110 million units. Apple still leads the market despite a nominal decline in share. Strategic decisions and the shift towards TWS contributed to the decline, according to Canalys. TWS earphones dominate the market with a 73% share, while wireless headphones surpassed wireless earphones for the first time. Apple retains the top spot with a 21% share, followed by Samsung and boAt. Huawei saw impressive growth in China by leveraging its smartphone presence.
We use cookies to improve your experience on our site and to show you relevant advertising. To find out more, read our updated privacy policy and cookie policy
Through RSS Feeds 
Despite growth in emerging markets, smart personal audio shipments faced a 3% YoY dip in Q3 2023, reaching 110 million units. Apple still leads the market despite a nominal decline in share. Strategic decisions and the shift towards TWS contributed to the decline, according to Canalys. TWS earphones dominate the market with a 73% share, while wireless headphones surpassed wireless earphones for the first time. Apple retains the top spot with a 21% share, followed by Samsung and boAt. Huawei saw impressive growth in China by leveraging its smartphone presence. 
