Apple is making it easier for developers to attract more subscribers, here’s how

Apple is testing a new feature on the App Store called 'contingent pricing for subscriptions,' which allows developers to offer discounted subscription prices to users based on their previous purchases. This feature will be easily visible to customers on the App Store and through off-platform marketing channels. Apple will assist developers with implementation. The feature is currently being tested with select developers and will be rolled out to more developers in the coming months.

Apple is making it easier for developers to attract more subscribers, here’s how
Apple is testing a new feature on the App Store called 'contingent pricing for subscriptions,' which allows developers to offer discounted subscription prices to users based on their previous purchases. This feature will be easily visible to customers on the App Store and through off-platform marketing channels. Apple will assist developers with implementation. The feature is currently being tested with select developers and will be rolled out to more developers in the coming months.